It’s all about career development, professional connections, industry discussions and other business-related activities. This social media tool exposes you and your business to millions of connections that you can use to build relationships with individuals and other companies to boost your brand.Īt its core, LinkedIn is a professional social network. Sure, millions of professionals use LinkedIn every day to grow their networks and their careers, but you can use LinkedIn to grow your business too. LinkedIn isn’t just for professionals and job seekers. First, though, let’s talk about the importance of LinkedIn marketing and how to set up your company page. To help you navigate LinkedIn as a marketing platform, we collected 15 LinkedIn marketing hacks you can use to find new customers, partners and ultimately grow your business. Unlike Facebook, Twitter and Instagram, LinkedIn is a professional platform designed to help you establish and reinforce business relationships.
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